Project Happy Home
Project Happy Home
Embedded Files
Mobile App / Website Prototype | Case Study | 2021
Project Happy Home is a responsive design prototype that helps users to find short-term or long-term rental homes. I created this project for the Google UX Specialization course.
Project Duration
1 month
My Role
UX Designer
My Responsibilities
Ideating, user research, visual design, wireframing, prototyping
The Problem
The Problem
Realty websites often frustrate their users with their inadequate usage of functions, limited feedback mechanisms and low accessibility standards. Also, international community members experience even more difficulties with the language barrier.
The Solution
The Solution
I benefit from filtering functions and feedback mechanisms to address user needs. I studied user flow and visual design elements for enhanced user experience.
Understanding
Understanding
User research
User research
I conducted phone interviews with four people from three countries. The diversity in location aims to approach the problem from a holistic perspective. I learned user habits and frustrations during the interviews, and the design formed around the results.
Study Type
Phone interview
Location
Czech Republic, Netherlands, Turkey; remote
Participants
4 participants
(2 female, 2 male)
Length
~10 minutes
Content
Content
Users feel frustrated when they see wrong or out-of-date content in an advertisement.
Function
Function
Filters cannot be able to catch every listing. Users miss some rentals that match their criteria.
Feedback
Feedback
Users are eager to give feedback about any problem related to an advertisement.
Language
Language
Lack of language support makes finding the rentals process harder for some foreigners.
User personas
User personas
"Finding a new apartment should be an exciting experience."
"Finding a new apartment should be an exciting experience."
Competitive audit
Competitive audit
The Design Process
The Design Process
User journey map
User journey map
Persona: Rowan van Loon
Goal: Find a rental apartment
Information architecture
Information architecture
Paper wireframes
Paper wireframes
Website
Website
For the home page, I prioritised the search function, which is the primary interaction of the website. Also, I tried to place lists intuitively.
Mobile app
Mobile app
For the mobile app wireframes, I placed interface elements and interactions according to the potential users' needs.
Digital wireframes
Digital wireframes
Iteration
Iteration
Usability studies
Usability studies
Study Type
Moderated usability study
Location
Czech Republic, remote
Participants
4 participants (2 female, 2 male)
Age range: 25-35
Length
15 minutes
Visual representation
Visual representation
Users want a visually immersive experience.
Feedback
Feedback
Some users need better feedback, especially after reporting false information on a property.
Customized experience
Customized experience
Users want a more personalized approach. They mentioned their need to organize the favorite rentals list.
The Solution
The Solution
#1 Feedback on real estate listings
#1 Feedback on real estate listings
It is possible to mark an advertisement.
An advertisement can be marked in three situations:
- Involves false information
- The rental is not up-to-date
- There is a problem in communication with the advertiser
If enough quantities of reports are received, the ad becomes marked. Users can save time by avoiding these ads.
#2 Feedback on unfiltered listings
#2 Feedback on unfiltered listings
If the advertiser doesn't list all details, the ad may not be filtered. Happy Home project warns its users against ads not listed but may fit their preferences.
List of properties that may have been missed.
Mockups
Mockups
Website
Website
Mobile App
Mobile App
High-Fidelity Prototype
High-Fidelity Prototype
Impact
Impact
“The website is easy to navigate and has a visually appealing design. I think feedback mechanisms are just right. I would surely use it.” – Participant C
“The website is easy to navigate and has a visually appealing design. I think feedback mechanisms are just right. I would surely use it.” – Participant C
Going Forward
Going Forward
What I learned:
What I learned:
Accessibility standards I took into consideration during the process; colour, contrast, and typography led to a more engaging visual design.
I gained lots of experience from the design-thinking methodology.
I tried to view the problem from various perspectives to find an improved solution.
Next steps:
Next steps:
An onboarding page for explaining the feedback system and parameters.
I would add a trust scale for real estate companies and landlords. Users could eliminate untrusted advertisers.
I would add an alarm function to warn users about new rentals.
Profile section could be more detailed, e.g., more lists apart from "favourite rentals".
Page updated
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